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?????????????????????????? IFRS 16 ?????? ?????????
?????????????????????? (Branded Café) ????????????????? (Non-oil Business)
??????????????? (Brand Awareness) ??? ????????????????? ??????
???????????? (Brand Equity) ??? ????????????
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Glossary of Intellectual Property (English - Thai) Second Edition
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Tangible Fixed Assets Valuation
Tangible fixed assets is an asset that is physically tangible, explicitly land, building or other land improvements, machinery and equipment, furniture and office equipment, vehicle, and vessel etc.
Intangible Fixed Assets Valuation
??????????????????? ??????? ?????????????????????????????????????????? (Identifiable Non-Monetary Assets) ??????????????? (Non-Physical Substance)
Business Enterprise Valuation
Enterprise Value is the total value of the equity in a business plus the value of its debt or debt-related liabilities, minus any cash or cash equivalents available to meet those liabilities.
Brand Valuation
Brand is one of the assets of the company which plays a role in long-term financial success. To determine a brand's economic (monetary) value, a brand valuation process is carried out to determine its level of brand equity.
Intellectual Property Valuation
refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce. IP is divided into 2 categories
Economic Damages Valuation
Intellectual Property (IP) like Trademark, Copyright and Trade Secret, is a part of intangible assets. Under intellectual property law, owners are granted certain exclusive rights to the intangible assets.
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