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?????????????????????????? IFRS 16 ?????? ?????????
?????????????????????? (Branded Café) ????????????????? (Non-oil Business)
??????????????? (Brand Awareness) ??? ????????????????? ??????
???????????? (Brand Equity) ??? ????????????
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Glossary of Intellectual Property (English - Thai) Second Edition
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Brand Valuation

Brand is one of the assets of the company which plays a role in long-term financial success. To determine a brand's economic (monetary) value, a brand valuation process is carried out to determine its level of brand equity.

The fair value of a brand or asset will vary from time to time and there may be differing values at the same time according to the purpose for which it is necessary to establish a fair value.

Purpose of Brand Valuation
1. Possible Sale/Purchase
2. Joint Venture
3. Licensing
4. Accounting Standards
5. Marketing Strategy
6. Fund Raising
7. Others

Brand Valuation Methodology
  • Cost Approach
  • Market Comparison Approach
  • Income Approach
Sample of Brand Valuation
  • Coffee shop within PTT Gas Station: ?Café Amazon Brand? ? for the purpose of Marketing Strategy
  • Restaurant: ?Black Canyon Brand? - for the purpose of Marketing Strategy
  • Frozen food product: ?Prantalay Brand? - for the purpose of Marketing Strategy
  • Chemical fertilizer product: "Ox Brand" ? for the purpose of Accounting Standards
  • Skin care product: ?Amela-EX Brand? - for the purpose of Licensing
  • Skin care product: "C' Care Brand" - for the purpose of Fund Raising
  • Building material product: ?Gehause Brand? - for the purpose of Fund Raising
  • Thai Hom Mali Rice product: ?King Elephant Brand? - for the purpose of Joint Venture
  • Automotive product and automotive systems engineering installation service: ?CTV-DOLL Brand? - for the purpose of Accounting Standards

 
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